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Ad Intelligence

Optimize paid campaigns with critical insight into the networks and ad creatives that are delivering a majority share of voice on mobile

Trusted by Leaders in Mobile


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Decode competitive paid campaigns

Inform your mobile ad strategy with insights on top advertisers, publishers and networks. Learn which publishers are delivering ads on key networks by share of voice, and which apps are moving the most ad inventory on a given network. Plus, chart how ads have grown over time on different ad networks, and apply category, device and custom tags to uncover competitors’ ad strategy.

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Invest in the right networks for your app

Understand which apps are commanding share of voice and driving installs

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Find and adopt cutting-edge creative trends

From static to video to playable, track all the best creative ad trends

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Create an adaptive advertising cycle

Apply emerging best practices to paid acquisition strategies post-IDFA

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Develop killer ad creatives

Sensor Tower’s Creative Gallery highlights the top-performing ads across major mobile networks, so your team can quickly detect which creative campaigns are driving share of voice. Plus, determine how banner, video, and full-screen ads are driving share of voice and downloads, and learn how to approach ads on apps that manage their own ad publishing, such as Facebook, Pinterest, and Instagram and TikTok.

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Find your most effective ad network

Finding the right network is critical, so assess the options with a side-by-side comparison of all major mobile ad networks. From YouTube to Snapchat, see how a particular app is performing in share of voice over time across all networks where they have creative bids. Plus, quickly determine which ad networks are right for your app by viewing network share of voice alongside app store category rankings.

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Bryan Tims, Senior Graphic Designer, Current Mobile

“Sensor Tower helps keep Current Mobile competitive in our market with their analytics and features. As a designer, I find their Ad Intelligence focusing on creatives helps me gain an edge in our markets."


Sensor Tower Blog



Sensor Tower’s State of Mobile Game Advertising 2021 Report
Sensor Tower’s State of Mobile Game Advertising 2021 Report: Top Publisher and Network Trends

Mid-core titles have a larger share of voice than other genres on non-gaming focused ad networks, Sensor Tower data shows.

Impact of Celebrity Meals on McDonald's App Growth
How McDonald's Celebrity Partnerships Drive Mobile Growth

Take a look at how Sensor Tower and Pathmatics data breaks down the fast food chain's successful collaborations with Travis Scott, J Balvin, and BTS.

Sensor Tower's new report on App Store download sources found that search bounced back to account for 59 percent of worldwide installs in 2020.
Nearly 60% of Global App Store Downloads Now Come from Search

Sensor Tower data reveals that 59 percent of App Store downloads came from search in 2020.