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Pathmatics

View spend, impressions, creatives, and much more across social, video, OTT, mobile, and display.

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ST Pathmatics Historical Comparison

See historical spend trends and compare advertisers

Quickly understand spend and impressions for advertisers over time. Filter by brands, categories, and devices to gain insight into channel strategies across Facebook, Instagram, YouTube, Twitter, OTT, display, mobile, and more. Compare multiple advertisers to understand share of voice and identify competitive advantages.

Gain transparency into the digital marketing landscape


Pathmatics Explorer

Explore cross-channel insights for digital platforms

Dive into ad spend, flighting, and creatives with our simple and intuitive UI

Pathmatics Custom

Evaluate your competitor’s marketing campaigns

Compare advertisers, see share of voice, and identify missed opportunities

Pathmatics Connect

Discover digital insights tailored for your business

Create and export custom reports, or integrate our data feed into existing systems

ST Pathmatics Creative Messaging

Analyze creative, messaging, and targeting strategies

Dive deep into ad creatives to gain insight into messaging, CTA, audience profiles, site targeting, spend, impressions, ad type, and flighting for every creative. See top sites and landing pages for each creative to understand where, when, and how your competitors are advertising. View audience insights across gender, geo, and mobile OS.

ST Pathmatics Categories

Discover top advertiser, brand, and category, and site rankings

See ranking reports for top advertisers across social, video, desktop, and mobile to understand which advertisers are spending the most, and where. Quickly identify category leaders by device and channel and view historical spend trends by vertical. View site and publisher rankings (including social channels) to unreath trends and identify new opportunities.

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Melissa Leonas, Director of Display, Booyah Advertising

“Pathmatics is one of the best investments we’ve made. The data is accurate, the tool is easy to use, and the training and partnership we have received from Pathmatics has empowered us to work faster and smarter."


Sensor Tower Blog



State-of-Ad-Retail-US-2022
U.S. Retail Ad Spend is on the Rise Leading into the 2022 Holiday Season

Pathmatics from Sensor Tower data reveals that first-half spending on ads in the category is up 6.5 percent over the same period in 2021.

Impact of Celebrity Meals on McDonald's App Growth
How McDonald's Celebrity Partnerships Drive Mobile Growth

Take a look at how Sensor Tower and Pathmatics data breaks down the fast food chain's successful collaborations with Travis Scott, J Balvin, and BTS.

Global app revenue and first-time installs reached $33.6 billion and 35.7 billion, respectively, in Q3 2021.
Global App Revenue Climbed 15% Year-Over-Year in Q3 2021 to Nearly $34 Billion

Sensor Tower data reveals that global consumer spending hit $33.6 billion in Q3 2021.